Astaxanthin is a naturally occurring carotenoid found in microalgae and certain marine organisms such as salmon and krill. It is best known for its antioxidant activity, which helps support the body’s natural defenses against oxidative stress that occurs through normal metabolism and environmental exposure.

Unlike many antioxidants, astaxanthin is fat-soluble, meaning it can be incorporated into cell membranes as part of the body’s normal physiological structure. For this reason, it is commonly used as part of a daily wellness routine by people seeking long-term nutritional support.

 

 Where Astaxanthin Comes From

In nature, astaxanthin is produced by microalgae as a protective compound. Marine animals that consume these algae accumulate astaxanthin, which is why it is responsible for the red and pink coloration seen in certain seafood.

AstaFactor® astaxanthin is derived from natural microalgae and has a unique history rooted in Hawaiʻi. Early research and development of astaxanthin for human consumption took place on the Kona Coast at the Hawaiʻi Ocean Science & Technology Park (HOST Park) more than 20 years ago. This work helped establish AstaFactor® as one of the first astaxanthin supplements developed specifically for people.

Our facility in Kona in the early days of Astaxanthin.

 Why Do People Take Astaxanthin?

Most people take astaxanthin as part of a broader wellness approach rather than for short-term results. Because of its antioxidant properties, astaxanthin is commonly used to support:

  • The body’s natural antioxidant systems
  • Cellular health and resilience
  • Active and outdoor lifestyles
  • Healthy aging support
  • Overall wellness and balance

Astaxanthin is not a drug, and it is not intended to diagnose, treat, cure, or prevent any disease. Research into astaxanthin continues, and interest in it has grown as people look for nutrition-based ways to support long-term well-being.

 Why People Choose AstaFactor®

AstaFactor® stands apart because of its origin, quality, and longevity. It is:

  • Natural, derived from microalgae
  • Developed in Hawaiʻi, with early research conducted on the Kona Coast
  • Produced under dietary supplement standards
  • Designed for consistent, daily use

For many, trust in AstaFactor® has been built over decades of personal use.

Melanie, who has been involved with AstaFactor® since its earliest days, shares:

“We started producing astaxanthin right here, we were the first to produce astaxanthin for human consumption under the name AstaFactor. I was actually one of the first people in the human safety trials and I think I've probably been taking as factor more than anyone at this point in time.

She also speaks to how it fits into her lifestyle:

“I’ve been using AstaFactor for over 20 years. For me as an as an athlete, it's been so helpful through all of my different sports that I like to do, paddling, softball. Being here in the sun, even for work, it's been so helpful in so many ways.”

Her experience reflects why many people choose AstaFactor®—not as a quick fix, but as part of a long-term wellness routine.

 How Astaxanthin Is Typically Used

Astaxanthin is usually taken as a dietary supplement, most commonly in softgel form, and often with meals that contain healthy fats. Like many supplements, it is intended to be used consistently over time as part of a balanced diet and healthy lifestyle.

Astaxanthin Bottle

As always, individuals should consult a healthcare professional before starting any new supplement, especially if they are pregnant, nursing, taking medication, or managing a medical condition.

 A Thoughtful Approach to Wellness

Astaxanthin continues to be studied for its role in nutrition and wellness, and interest in it reflects a broader shift toward long-term, preventative lifestyle choices. AstaFactor® remains closely tied to its Hawaiian origins and its early role in making natural astaxanthin available for human use.

For those seeking a natural antioxidant to support everyday wellness, astaxanthin has become a meaningful part of many people’s routines.

 FDA Disclaimer

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Sandra Gibson